Stupid Espresso!

May 30, 2012

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In:Uncategorized

Here at Aromo we think the big brands are missing the point – THE COFFEE STUPID!

Let’s be honest Tassimo and Nespresso and the likes aren’t about fab coffee

They are all about building ‘Billionaire brands’ and locking you and I into an expensive lifestyle merry go round

Think of the carbon foot print of the typical coffee capsule….the aluminium, the plastic

The fact that you are getting only 5 or 5.5 g of coffee in a shot traditionally 7 g or more

The high yield roast which is often used which may contain higher acrylamide levels

The WWF advises standard coffee is to be preferred over such costly consumerist service solutions

We agree – but also like the ESE espresso pod and the Senseo pad…Which are

Completely bio-degradable

Compostable

Comparatively cheap

Are simple and easy to use on an open range of equipment

Give you a great quality coffee, fresh every time

Monkey is no bearded tree hugger! Don’t get us wrong… But let’s not feed the corporate machine, whilst we savour great authentic espresso and filter coffee with a clear conscience

This article was written by Guru who writes for aromocoffee.co.uk, the UK’s leading online retailer of 44mm E.S.E espresso coffee pods , Senseo coffee pads and Dualit Nespresso compatible capsules