We have Espresso Lift Off!
Coffee is popular… and espresso very popular if Cafe Culture is anything to go by
And it seems that as the global economy delivers new economic wealth, to emerging commercial territories, that ESE espresso / coffee demand and consumption will increase too
I have seen a recent report which places green bean production in the current year at c 132.5 m bags of 60 kilo
Bearing in mind that we are currently in a supply > demand equilibrium, this is ok…!
But when you consider that growth to 2020 is forecast to require c 169 m bags you can see the shortfall!
To put it into context, an extra c 37m bags of green coffee ( @ 60 kilo per bag) equates to a further 2.2 million tonnes of green coffee….at a typical roast loss this is 1.8 million tonnes of roasted coffee, which equates to –
c 260 billion new cups of coffee consumed annually ( at 7 g a cup)! WOW!
Where is this coffee going to come from..? Hopefully, better farm management which delivers new efficiencies, as well as improved husbandry technology, new varietals and possibly increased growing areas in existing territories…However, whether the forecast gap can be bridged is a subject for much debate in the coffee community
And in terms of where the growth will come from? Well 5% is forecast in Eastern Europe and CIS countries / 4.5% in the Middle East and 4% in Asia and Oceania as well as South America
Small percentages – but when annualised across a huge market (remember coffee is the world’s second largest traded commodity after oil) the figures start to scale up very quickly!
An extra 260b capsules going to land fill each year makes you shudder vs all those handy, beautifully formed ESE espresso pods, each producing perfetto espresso and then gracefully going into composters worldwide!