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Fine Food Digest

Feb 5, 2014

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As far as I know Delonghi don’t make their own pods, but at Aromo we make 44mm Delonghi coffee pods of our own. They are hand roasted and come in 4 varieties.

But will they fit my Delonghi machine? I hear you ask. Read this guide to see, which machines our ESE pods will fit.

Morning Campers!

Came across this useful little info graphic on my travels courtesy of the SCAA

Invaluable reading for the coffee nerd on the origins of your cuppa origin coffee…

The coffee family shares an amazingly small DNA pool

And this is simply because from the few original species found in the 17 th century – the subsequent explosion in trade meant, that this same genus spread around the globe  and today feeds our all consuming caffeine addiction!

worldmapper_1037_coffee_production_ver5

Old Cynics and Old Habits Die Hard

 

Whiling away my Sunday afternoon, catching up on on old trade news clippings, Guru couldn’t help but wince at one innocuous little gem of a story entitled –

 

‘Mondelez International Helps Coffee Farmers in Vietnam to Become More Successful Entrepreneurs

Posted in the Wall St Journal a few months back this little ditty explains how the Ex Kraft giant beomoth is going to make ‘coffee happy’… the very thought of which makes my hackles rise…

 ‘$200 m to empower one million coffee farmers by 2020’ is a powerful and motivating statement…

 

A company man advised us readers “Coffee Made Happy is focused on helping farmers to become more successful entrepreneurs by working with partners to improve coffee production and business skills…’

He continued ‘Farmers are learning how to manage their businesses more effectively through simple tools like profit-and-loss log books, and they’re using new skills to grow more coffee with fewer resources, leading to more productive and profitable farms.’

All excellent news on the one hand….

 

On the other it seems that the corporates wish to plasticise and amortise and re brand all elements of every single commodity item… even that of the life of the humble Vietnamese coffee farmer… And why?

 

Because coffee is precious and there is no infinite supply… hence with the rise of the nouveau riche from China to India and Brazil we can expect consumption to explode…

 And if your business, your bonus and your bank balance depends upon touting about instant coffee…typically 80 > 100% of which is Robusta coffee, then how better to both ensure consistency of supply but also to manage the supply demand equilibrium to economic advantage than to simply ‘buy the grower business’…?

 

Simple eh?

The corporate hoover trundling through the micro allotments sucking up the  growers… A fearful vision  and one pretty much as  horrendous as the nightmarish vision portrayed in ‘Grapes of Wrath’

 

This is indeed a worrying vision of a future business with its heart and its head removed

 

Guru writes for Aromo Coffee – They are coffee experts focussed on providing convenient and tasty ways for the caffeine addict to take their medicine. Aromo supplies excellent ESE Coffee pods and superlative Senseo pods,  both of which offer the espresso and filter connoisseur  a no mess, no fuss,  super fresh and environmentally conscious method to make stunning coffee… the guys at Aromo also have a range of Dualit branded capsules which make a brilliant and economic alternative to nespresso capsules

 

 

 

Coffee Ramble

Nov 4, 2013

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It’s Growth Time Folks

 

Where ever you care to look in the global coffee trade…during good times or bad…high or low prices… the one constant these past five years has been growth

 

It is a growth business on a growth trend with some sectors on a stellar growth trajectory

 

From the sublime to the ridiculous growth is the buzzword… take a look at an obvious market for café culture…like Nepal (!) and the news is that consumption is on the rise

 

Almost all Nepalese coffee is organically grown – whether certified by the EU off the shelf busy bodies or not…. And in a 700,000 strong city of inhabitants such as Katmandu Valley daily coffee sales now exceed 300 kilo…

 

May not sound much but that equates to nearly half a kilo a person – WOW!

 

Coffee outlets, including Himalayan Java, Coffee Talk Nepal, Himalaya Beanz, Magic Beanz, Annapurna Coffee Shop and Road House Café, estimate that the local coffee market has been growing at a rate of 15-20% annually in recent years…. And all indicators show there is little sign of the growth abating!

 

And now for those of you who like your caffeine with a shot of technology – the sublime growth story is that of AVT Technologies INC – they have  launched a new gourmet vending system which –

 

‘….has hit another home run… the Next Generation system, utilizes an Android-based operating system that allows customers to make selections and payments via their cellular telephones….’

 

‘From freshly ground espresso to a delicious mocha, the new AVT units deliver 15 different blends that are as good or better than the finest coffee shop or barista-brewed beverage…’

 

Some assertion and one, which you can view if, not test at –

 

http://www.youtube.com/watch?v=HZOrAI1LotI&feature=youtu.be

 

Certainly if the proliferation of Costa Express sites/ signs and units is any barometer of the on the go habit this $800 m automated coffee market place is set for the big time  appearing at a corner shop near you very soon!

 

Guru writes for Aromo Coffee – They are coffee experts focussed on providing convenient and tasty ways for the caffeine addict to take their medicine. Aromo supplies excellent ESE Coffee pods and superlative Senseo pods,  both of which offer the espresso and filter connoisseur  a no mess, no fuss,  super fresh and environmentally conscious method to make stunning coffee… the guys at Aromo also have a range of Dualit branded capsules which make a brilliant and economic alternative to nespresso capsules

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Your daily Cuppa Coffee- A matter of Honour?

I recently read an interesting little article recently courtesy of ‘ Gulf Business’ which advised me that coffee consumption in the middle eastern territories was as much a matter of necessity as honour

‘Showing respect over coffee is an important part of Middle Eastern family culture, as exemplified in the practice of having a regular (usually daily) cup of coffee with one’s father’

In the West, it might seem the “right thing” to do to meet dad for coffee  – But in Arab culture, it is the honourable thing to do to pass by dad’s house daily for coffee

It happens without forethought, as if to imply, why would you think of doing anything else?

Certainly, since the  fifteenth century and especially at this time of regional turmoil, coffee drinking is not only a means of inferring respect, it is also an integral part of a society which loves to discuss the matters of  economy and politics in hotly contested face to faced debates..

So the writer advises ‘in the Middle East having coffee shows respect and value, and—most important—it is where trust is built…’

Interesting words at this time of strife… how wonderful if simple unadulterated Coffea Arabica proved to be a powerful catalyst for change if by only being a single point over which feuding factions could meet – talk and trust their fellow man….

 

Guru writes for Aromo Coffee – They are coffee experts focussed on providing convenient and tasty ways for the caffeine addict to take their medicine. Aromo supplies excellent ESE Coffee pods and superlative Senseo pods,  both of which offer the espresso and filter connoisseur  a no mess, no fuss,  super fresh and environmentally conscious method to make stunning coffee… the guys at Aromo also have a range of Dualit branded capsules which make a brilliant and economic alternative to nespresso capsules

Dear Coffee Lovers – The Daily Mail say we are ALL going to die!!

Rest easy! Not true!! But I knew it would be guaranteed to grab your attention… and I hope it has worked

Now I love the Daily Mail… who doesn’t eh?

Impartially written by erudite and  sole searching journalists, with not a whiff of bias or political innuendo… it is right riveting and educational read if ever there was one  and all 1.9 m daily readers cannot be wrong can they??  🙂

So !! When I read on line that-

 

‘One estimate found there were more carcinogens occurring naturally in a cup of coffee than you’d normally expect to consume from the pesticide residues in food over a whole year’

My attention was naturally pricked and I read on to be told that the way in which you chose to brew your morning cuppa could have varying health effects

 This is because scientists in the Netherlands (yes there are some there apparently) have discovered that the fatty chemicals in coffee, cafestol and kahweol, which are responsible for increasing the levels of dangerous fats in the blood and therefore increasing the prevalence of heart attack, are diminished in varying ways, depending upon the method of preparing your chosen coffee liquor…

Percolated  receives a One Star – because this method concentrates the nasties!

Turkish comes in for a hard fought one star too!

Filter or cafetiere receives only a Daily Mail Two Star health rating – as the filter mesh removes none of the dangerous chemicals!!

Espresso scores a hard fought three Stars – but this could be because the physical amount of liquor consumed is less than in standard filter

Cappuccino score a misleading three Stars as well… confusing as I can’t understand what difference there would be between this and espresso other than the calories

 Finally, the articles offers Decaffeinated praise……apparently all us caffeinated drinkers suffer from headaches, fatigue  and insomnia… yes just the same symptoms as are often  complained about by Daily Mail readers who actually make it beyond page 40 of their usual morning drivel

Guru writes for Aromo Coffee – They are coffee experts focussed on providing convenient and tasty ways for the caffeine addict to take their medicine. Aromo supplies excellent ESE Coffee pods and superlative Senseo pods,  both of which offer the espresso and filter connoisseur  a no mess, no fuss,  super fresh and environmentally conscious method to make stunning coffee… the guys at Aromo also have a range of Dualit branded capsules which make a brilliant and economic alternative to nespresso capsules

 

 

 

 

 

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Brewed Awakening- The Coffee Concept of Loyalty

Loyalty – a funny old-fashioned word isn’t it…? Lost in the 1980s and early 1990s and then hyped up and repackaged in the 1990s and noughties into plastic card green shield stamps style collector schemes they have proven nothing more than marketing gimmick and a cheap and easy way for corporates to collect and horde personal data and consumption profiles

And yet today some clever business schemers are bravely turning the concept on its head and launching what they term disloyalty schemes!

Following on from the London pronouncement by the World Barista Champion Boston was the first city where ten independent coffee shops collaborated and united to create a disloyalty programme – telling their patrons –

“We want you to get around.” Patrons can pick up the “disloyalty card” at any of the participating shops, which will provide a free drink after eight drink purchases at any of the participating locations.’

Good for business, inspirational or another stupid gimmick is up for debate – but what is clear and beyond doubt is the quick thinking and nimble foot work at play here..marketing on a scale and of a type which will have raised a few corporate eyebrows no doubt

 

And with this ying and yang of mind sets at the fore front of my mind at this moment it was therefore also interesting to hear of the discontent in Brazil where farmers have been burning bags of beans and chanting slogans demanding greater some may say fatter state subsidies to prop up incomes.

Admittedly commodity prices are less than half of what they would have been 12 > 18 months ago but at $150 + for a 60 kilo sack of good grade bean this is not yet subsistence business or agriculture – the real problem is how can Brazil better potion itself in a market place where polar opposites of poor grade Robusta for instant and high end premium Arabica’s are in increasing demand… and therefore showing price stability or relative increase?

 

This may well be a tall order for the bread and butter supplier to the coffee world… this year Brazil will supply c 50 m 60 kilo bags to the global trade…ubiquity  may well prove a damming benefactor

 

Guru writes for Aromo Coffee – They are coffee experts focussed on providing convenient and tasty ways for the caffeine addict to take their medicine. Aromo supplies excellent ESE Coffee pods and superlative Senseo pods,  both of which offer the espresso and filter connoisseur  a no mess, no fuss,  super fresh and environmentally conscious method to make stunning coffee… the guys at Aromo also have a range of Dualit branded capsules which make a brilliant and economic alternative to nespresso capsules

Too Much Coffee OR Too few drinkers?

With Brazilian farmers burning sacks of coffee beans and demanding larger government handouts, the heady days of + $3 / Lb just a few years back seem a distant and to many, happily buried memory!

But the reality is that most pundits believe we will not see much action this side of the next frost season on prices which are now seemingly firmly entrenched in a $1 > 1.20 range

This despite the much advertised impact of La Roya (Coffee Rust) in Central America…  which  for example has pushed the forecast El Salvador crop for the 2013 / 14 down 36%  and the poorer and wetter summer/ winter season  and the depreciation in many major currencies

In the case of Brazil a weakening of the Real by 9.4% has pushed up exports of many commodities such as grains, cotton and beef, and talk of government subsidies to farmers has created shivers of market excitement and expectation –  BUT! For coffee, all the forex readjustment has achieved is a nibble at the vast coffee inventories, which are sitting, unloved and unsold

Guru writes for Aromo Coffee – They are coffee experts focussed on providing convenient and tasty ways for the caffeine addict to take their medicine. Aromo supplies excellent ESE Coffee pods and superlative Senseo pods,  both of which offer the espresso and filter connoisseur  a no mess, no fuss,  super fresh and environmentally conscious method to make stunning coffee… the guys at Aromo also have a range of Dualit branded capsules which make a brilliant and economic alternative to nespresso capsules