Espresso – Expect your cup costs to increase says Guru!
Seems also to be a no brainer in the current climate that the price of your High Street espresso will continue to increase
despite the fact that the number of origins and overall availability or harvesting of coffee continues to rise
Did you know that there are over 8 m hectares of land cultivated worldwide, across more than 80 original territories, specifically
for the purpose of growing lovely coffee?
And if you think it takes up to 5 years for the very first harvest and then the tree will only produce perhaps 1.5 Lbs of green coffee…
you start to realise that the world’s second largest traded commodity ( worth c. 80 > 100 B USD $) is a scarce and rare thing of beauty
The reality is (ignoring the rampage of the specs and funds across all commodity markets!) with increased consumption in origin – most notably from Brazil and of course the emergence of Chinese cafe culture, it is going to take some time for the market to ‘catch up’ with demand…
This is self evident if we look at any accredited coffee right now ,where demand is far out stripping supply…with the effect that
today a Brazilian Rainforest Alliance bean carries an absurd differential of c + 50 vs a similarly accredited Central American bean @ c + 25
That’s why we have taken such great care … and indeed too much time…. in perfecting the sourcing, blending and roasting of the superlative ESE Espresso recipes which now have the honour of wearing the aromo espresso logo!